About Wilfred, my story & CV

The journey so far…

… has gathered 25 years of creative experience. Having worked for a couple of agencies and as a freelance art director. Servicing a wide range of clients. Online, Print, RTV, Out-Of-Home, you name it.

nrtwentyone • Wilfred Freelance Senior Creative • Headshot illustation by Refreshh

In a nutshell

Early years

Graffiti sparked the passion and love for type. Above all, getting messages noticed.

Study years

Lucky to be admitted to the Junior Academy. Back then, the only academy with a dedicated 3 year Art Direction study.

Freelancing

The academy delivered ‘juniors’ ready to adapt agency m.o. Made me gain more experience.

Full time capacity

Working at agencies without sales or project departments, made me comfortable dealing directly with clients. Handy when pitching.

June, 1996

Graduated

Art Direction daytime study. Alumni at Junior Academy Amsterdam.

June, 1996

June, 1996

Freelance Junior Art Director

Working freelance for several agencies in the Arnhem surroundings: Perspectief, RVH2, HPC Concept, Added Value.

June, 1996

October, 1997

Junior Art Director

Perspectief Reclame Adviesbureau
Art direction, graphic design, visualising, dtp.

October, 1997

February, 1998

Art Director

HPC Concept
Concept development, art direction, design.

February, 1998

February, 2006

Art Director

Dévelp b.v.
Concept development, art direction, creative team and studio management.

February, 2006

February, 2013

Freelance Creative / Art Director

As nrtwentyone.com
Concept development, art direction, design. Own clients and in-house for other agencies.

February, 2013

October, 2016

Creative Director

Trumpit
Creative direction, art direction, studio management.

October, 2016

February, 2019

Creative Manager / Art Director

Funk-e Internal Communication
Managing creative department, art direction

February, 2019

April, 2021

Senior Creative / Art Director

Boost Collectibles BV
Family & Lifestyle studio & creative department, art direction

April, 2021

My creative trackrecord

Working as a creative / art director for the past 25 years has given me extensive experience in the creative communication field. From advertising campaigns to building (international) brands. As a freelancer and in full time capacity at agencies.

Wether using traditional or cutting edge media implementation, internal or external communication. I have serviced a wide range of clients in different branches. Above the line and below the line. Some Business-to-Business but predominantly Business-to-Consumer.

The bigger part of those 25 years at agencies and freelance without sales or project management departments. Creatives directly in the ‘bull penn’, with (marketing) management and/or the board on client side.

Specialties

Concept development
Art direction
Brand design
Visual identity
Consumer journey
QSR & Grocery retail
Home & Lifestyle retail
Instore communication
Loyalty marketing

‘Tech’ comfort zones

Pentel Sign pen
AD markers
Adobe CC ~ Id / Ai / Ps
Adobe XD
Figma
WordPress

Worked for (among others)

Gamma
PLUS Supermarkt
OHRA
Introdans
Het Gelders Orkest
Vitesse / Gelredome
Eijerkamp
Trendhopper
CILO
Emté / Sligro
Lidl
TCC Global
Bayer
Rabobank
Leo pharmaceuticals
Carl Zeiss Nederland
ANWR-Garant Nederland
Dakpark Rotterdam
Monuta

Let’s Build Something Together

Don’t be a stranger, send me a message to discuss your options. Talk soon!

Address
Rotterdam

Work Hours
Monday to Friday: 9AM - 7PM
Weekend: Preferably not