Monday to Friday: 9AM - 7PM
Weekend: Preferably not
About Wilfred, my story & CV
Graffiti sparked the passion and love for type. Above all, getting messages noticed.
Lucky to be admitted to the Junior Academy. Back then, the only academy with a dedicated 3 year Art Direction study.
The academy delivered ‘juniors’ ready to adapt agency m.o. Made me gain more experience.
Working at agencies without sales or project departments, made me comfortable dealing directly with clients. Handy when pitching.
Art Direction daytime study. Alumni at Junior Academy Amsterdam.
Working freelance for several agencies in the Arnhem surroundings: Perspectief, RVH2, HPC Concept, Added Value.
Perspectief Reclame Adviesbureau
Art direction, graphic design, visualising, dtp.
Concept development, art direction, design.
Concept development, art direction, creative team and studio management.
Concept development, art direction, design. Own clients and in-house for other agencies.
Creative direction, art direction, studio management.
Funk-e Internal Communication
Managing creative department, art direction
Boost Collectibles BV
Family & Lifestyle studio & creative department, art direction
Working as a creative / art director for the past 25 years has given me extensive experience in the creative communication field. From advertising campaigns to building (international) brands. As a freelancer and in full time capacity at agencies.
Wether using traditional or cutting edge media implementation, internal or external communication. I have serviced a wide range of clients in different branches. Above the line and below the line. Some Business-to-Business but predominantly Business-to-Consumer.
The bigger part of those 25 years at agencies and freelance without sales or project management departments. Creatives directly in the ‘bull penn’, with (marketing) management and/or the board on client side.
QSR & Grocery retail
Home & Lifestyle retail
Pentel Sign pen
Adobe CC ~ Id / Ai / Ps
Het Gelders Orkest
Vitesse / Gelredome
Emté / Sligro
Carl Zeiss Nederland